BACHELOR OF ARTS (PUBLIC RELATIONS)/SARJANA ILMU KOMUNIKASI
Organisations depend on communication professionals to devise and implement strategies to create and maintain positive relationships with stakeholders. Professional communication roles are diverse. You may be employed in the areas of: employee relations, reputation and crisis management, journalism, content management, event management, communication strategy, and product development, as examples. Professional communicators work in community, non-profit, government and corporate sectors. In this course, you will learn to communicate effectively within an organisational environment. In core units, you will learn to write for media and corporate genres, create design-based product, and analyse, research and evaluate information. You can choose to specialise in journalism, digital media production, marketing, management, human resource management, or social enquiry as study areas. You will work on real-world scenarios and with real clients throughout your course.
With more and more companies operating public-facing platforms -- including social media such as Twitter, Facebook, and Instagram -- organizations have more opportunities to build their brand through individual public interactions.
Consequently, companies need professionals with skills in public relations to manage these campaigns. Which produce soaring demand for qualified Public Relations specialist.
Students in this course learn how to act as a liaison between business, communities, and media outlets. Subjects studied relate to promotion, marketing, business communications and planning. Students may also pursue advanced degrees in public relations for greater income potential. Courses studied include Creative and Innovative Thinking, Digital Audio and Video, Public Relations and the Media, Entrepreneurship Management, Corporate Brand Strategy and Communication. These courses promote analytical and research skills. You will gain professional skills in writing techniques, media and stakeholder relations, strategy, and research, with an emphasis on problem solving, creativity, project and relationship management.
The first year and fourth year will be completed through Universitas Bakrie with the second and third year completed through CQUniversity.
- Successful completion of year 12 or equivalent
- English Requirement: IELTS 5.0 with no band,
- TOEFL 450 or Equivalent
- Successful completion of Year 1
- Semester 1 & 2 at Universitas Bakrie (8 core unit courses with 4 elective courses)
- English Requirement: minimum IELTS 6.0 with no band less than 5.5
This University qualification can help lead you directly into jobs including:
- Public Relations Consultant
- Communication officer
- Event Manager
- Media and marketing officer
- Promotions and Publicity Officer
- Management Consultant
- Promotional Writer/Editor
- Professional Communicator
- Community Relations
- Media Liaison
- Media Practitioner
If you want to learn how business works, and like to strategise and manage, a course in business may be for you. There are no limitations to where a business qualification can take you. Choose from a broad spectrum of fields, and develop highly desired, transferable skills such as team work and communication.
Wide Choice of Study Areas
Select from arts, accounting, business, hospitality, human resource management,management, marketing, professional communication, property, public relations, retail, supply chain management, tourism, warehousing, social innovation and more to suit your personal interests and career goals.
Benefit from the flexibility to study full-time or part-time and either on-campus or online. Choose from a number of majors, minors and elective units to individually tailor your learning to suit you.
Graduate work ready
At CQUniversity, we provide the right mix of theory and practical experiences to ensure you graduate work ready, making you attractive to employers and helping to broaden your career opportunities.
You will have the opportunity to gain crucial life-long learning and transferable generic skills, such as critical thinking and problem solving. You will be able to apply these skills to a range of employment opportunities and life situations.
Postgraduate and Research
CQUniversity offers a range of postgraduate and research courses.
Quality Education, Wherever You Are
Between our reputation for learning, teaching and research, our renowned online education offering, and our status as Australia's largest regional university, rest assured you will get a world-class education when you choose CQUniversity.A Uni That
A Uni That Knows Credibility is Key
In just 25 years, CQUniversity has achieved some amazing feats and emerged as one of Australia’s truly great universities. We have been ranked among the best in the world for our teaching and learning, and are internationally recognised for our focus on Social Innovation. Our graduates are some of the most sought-after in Australia, due to our reputation for work integrated learning and industry-aligned courses, and experience some of the nation's best graduate outcomes in terms of full-time employment and starting salary. CQUni is also regarded as the nation's most inclusive and engaged university, with our award-winning academic and research staff making a real impact on the communities and industries we serve.
A Uni That Leads in Online Education
A pioneer in online study, CQUniversity has more than two decades of experience providing high quality online learning experiences across the country and even internationally. We work hard to deliver the latest techniques in online study, and have even planned our physical sites to provide more services to our widespread online study cohort.
A Uni That Knows Convenience Counts
CQUniversity is truly focused on our students' needs, and that means responding to what, how and where they want to study. It is why we are now Australia's largest regional university, with more than 20 metropolitan and regional locations across five states, delivering TAFE and university qualifications in on-campus, online and supported online modes to more than 30,000 students.
A Uni That Knows Your Experience Matters
CQUniversity's strong focus on student experience ensures that you are prepared and supported on your student journey. Support services include on-campus or online orientation to assist your transition into university life, course and career advice, financial support options, study support, ongoing assistance through the Student Mentor program, counselling services, support for students with disability or medical conditions, Indigenous student support and more.
Total cost of studying dual degree course is IDR 380.000.000.